Thursday, February 04, 2010

Blogging Strategy for the Small Business

Author: Amanda Fern
Web marketing has been a savior for small businesses around the world. Most small businesses are characterized by a small advertising budget and limited marketing capabilities on the large scale. But Google and the other search engines have ushered in a new era of marketing for every business and it starts with your blog.


Linkjuice is the name of the game in Google’s eyes. How do you get it? How do you give it? How much do you give? Much of your ranking in Google searches depends on the amount of linkjuice you can acquire through various marketing strategies. Your company blog is your number 1 tool when it comes to acquiring linkjuice.


If you devote enough time and energy to your blogging strategy, you can get people to link to your site. Become an expert in your niche, and watch the internet buzz every time you write a new post. This is easier said than done, but not as hard as you might think.


Twitter and other social networks must be implemented if you are working on gaining exposure for your blog posts. Find people tweeting about your blog topics and start a conversation. Show them that you care about their content, and by human nature, they will probably return the favor by linking to your latest posts, or at the very least, Retweet it.


Blogging is all about sticking to the mission. Your best post ever may be the first one you ever publish to your blog. But you may only get 2 or 3 readers. That’s ok! As you continue to get your word out and implement web marketing for your business, more and more readers will find their way to your blog. Maintain high content, frequent posting and solid relationship building and you’ll be rewarded with great visitors.

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